Wild Captives is a lifestyle brand inspired by the art of archery. The Archery range is located in Industry City, Brooklyn.

Prior to the brand refresh, Wild Captives had an inconsistent brand identity that did not align with its vision and failed to connect with its intended audience. The main goal of the brand refresh was to free the company from these limitations, while still maintaining its core identity, and at the same time, expand its appeal to new audiences.

https://wildcaptives.com/

ROLE

Branding, Art Direction, UX/UI Design

TIMELINE

April - July 2023

PROJECT TYPE

Project with Wild Captives