YongChuan is a modern, upscale restaurant located in the heart of New York City’s culturally rich Lower East Side. Merging the authentic, delicate flavors of Ningbo with the bold, fiery intensity of Szechuan, YongChuan offers a unique and exhilarating culinary experience that both excites and satisfies the palate.

As the brand designer for this project, I collaborated closely with the owner and the interior designer from the initial ideation phase through to development and realization. My responsibilities extended beyond design to include sourcing overseas factories for product development and following up on all prototyping stages.