WILD CAPTIVES

Wild Captives is a lifestyle brand deeply inspired by the art and discipline of archery, with its archery range located in the heart of Industry City, Brooklyn.

Before its brand refresh, Wild Captives faced challenges with an inconsistent identity that struggled to resonate with its target audience. The goal of this project was to liberate the brand from these constraints, exploring a diverse range of creative possibilities to develop a refreshed, cohesive, and compelling brand identity for brand expanding. This transformation was achieved while preserving the brand’s core colors and its central theme of "scouting."

https://wildcaptives.com/