POEMIC 2020
POEMIC began as a women’s jewelry brand in 2020 and has since evolved into a brand new concept that I’m currently developing. I created a bold and vibrant visual identity that reflects the essence of "Post," "Poetic," and "Emic." As a solo founder, I shaped every aspect of the brand— from jewelry design to campaigns, videos, and photography—bringing my vision to life in a holistic and creative way.
Explore the transformed POEMIC, now with a fresh concept and reimagined look. Check it out here:
ROLE Founder, Creative Direction, Branding, Jewelry design and all
PROJECT YEAR 2020 (restarted in 2024)
<Thin Whisper> Capsule
Selected Campaigns
<Deviant J> Drop 02
<Deviant J> Drop 02 postcards
2021 Valentine’s Day
2021 Chinese New Year